It takes time to get the hang of email marketing. Certainly, it entails applying best practices to every campaign you build, avoiding frequent rookie blunders, and optimising emails for higher engagement.
People's inboxes are packed with emails. Certainly, they are becoming more and more selective, only opening emails that seem interesting to them.
As the use of email marketing grows at an astonishing rate, it's important to understand how and why it sometimes fails.
Spam folder is a black hole for the emails and email marketers dread that a lot. Emails landing into the spam folders are the main reasons behind low email open rates of your email marketing campaigns.
Everyone actively present in the digital and email marketing landscape is well aware of the enormous potential that email marketing has in terms of return on investment and outreach.
Email marketing as a channel has matured over time, much like the rest of the digital marketing landscape. One of the most common challenges email marketers more than often face is email deliverability: the ability to land their emails into their recipients' inboxes.