The goal of every email marketing campaign is to elicit an action from the recipient, and in order to do so, you'll need the desired triad of email marketing: an engaging subject line, a valuable offer in the email, and a straightforward call to action (CTA).
Email is a very adaptable marketing channel that, when used properly, can be extremely powerful.
All toil done for attracting a lead turns into success with the lead signing-up, subscribing or making a purchase.
61% of B2B businesses quote that the biggest challenge for them is to generate high-quality leads.
Email marketing has become synonymous to a staple in day-to-day lives, be it personal or professional.
Spam folder is a black hole for the emails and email marketers dread that a lot. Emails landing into the spam folders are the main reasons behind low email open rates of your email marketing campaigns.
