What Causes Emails to Go to the Spam Folder?
Spam folder is a black hole for the emails and email marketers dread that a lot. Emails landing into the spam folders are the main reasons behind low email open rates of your email marketing campaigns.
Free online web form builder to increase your lead conversion
You must have filled up forms when shopping online or for registering for a service online; not once but countless number of times.
How to Improve the Success Rates of Email Marketing Campaigns with the Use of ‘Words’
The inbox can truly become a battlefield, with fierce competition to gain the user's attention.
How to get GDPR Consent for Marketing
In an increasingly privacy-conscious world, compliance with regulations like the General Data Protection Regulation or GDPR is not just legally binding but has a direct impact on how consumers perceive your business.
The Anatomy of Email Bounce Rate: What is it? How to Reduce it for Better Email Deliverability?
Everyone actively present in the digital and email marketing landscape is well aware of the enormous potential that email marketing has in terms of return on investment and outreach.
Email Reputation and Sender Score: What, Why and How to Improve Them?
Email marketing as a channel has matured over time, much like the rest of the digital marketing landscape. One of the most common challenges email marketers more than often face is email deliverability: the ability to land their emails into their recipients' inboxes.