Spam folder is a black hole for the emails and email marketers dread that a lot. Emails landing into the spam folders are the main reasons behind low email open rates of your email marketing campaigns.
You must have filled up forms when shopping online or for registering for a service online; not once but countless number of times.
The inbox can truly become a battlefield, with fierce competition to gain the user's attention.
In an increasingly privacy-conscious world, compliance with regulations like the General Data Protection Regulation or GDPR is not just legally binding but has a direct impact on how consumers perceive your business.
Everyone actively present in the digital and email marketing landscape is well aware of the enormous potential that email marketing has in terms of return on investment and outreach.
Email marketing as a channel has matured over time, much like the rest of the digital marketing landscape. One of the most common challenges email marketers more than often face is email deliverability: the ability to land their emails into their recipients' inboxes.