Every marketer knows the importance of email. It is a fantastic channel that gets incredible ROI, and you should not miss out on it under any circumstances.
The rate of technology advancement and the number of channels available to online marketers today is astounding. However, out of the many, email marketing continues to be a hero for online marketing year in, year out.
Writing email marketing copy is an art. You need to understand your target audience, their pain point, and how you can help them solve it. Effective email marketing copy has a higher return on investment (ROI). This is because every word matters when writing your email content.
The goal of every email marketing campaign is to elicit an action from the recipient, and in order to do so, you'll need the desired triad of email marketing: an engaging subject line, a valuable offer in the email, and a straightforward call to action (CTA).
Email is a very adaptable marketing channel that, when used properly, can be extremely powerful.