How effective is CTA in Email Marketing?

How Effective is CTA in Email Marketing?

The goal of every email marketing campaign is to elicit an action from the recipient, and in order to do so, you'll need the desired triad of email marketing: an engaging subject line, a valuable offer in the email, and a straightforward call to action (CTA).

Causes Emails to Go to the Spam Folder

What Causes Emails to Go to the Spam Folder?

Spam folder is a black hole for the emails and email marketers dread that a lot. Emails landing into the spam folders are the main reasons behind low email open rates of your email marketing campaigns.