What Causes Emails to Go to the Spam Folder?

Spam folder is a black hole for the emails and email marketers dread that a lot. Emails landing into the spam folders are the main reasons behind low email open rates of your email marketing campaigns.

How to get GDPR Consent for Marketing

In an increasingly privacy-conscious world, compliance with regulations like the General Data Protection Regulation or GDPR is not just legally binding but has a direct impact on how consumers perceive your business.