Email marketing, over many decades, has proven itself to be one of the most reliable forms of online marketing. It has remained as one of the most elite channels for the communication of business processing.
The General Data Protection Regulation or the GDPR is a body of data protection policy rules and regulations governing the use of customer data and working to bring order to the data privacy rules in the European Union.
For many email marketers, the conversion of a lead stops at the point when it subscribes or opts-in to your emails. However, this does not necessarily mean that the customer intends on a long term relationship
Subject lines are the first impression you make. And it is so much more important than the content of the email. There are a lot of people who spend hours in designing email templates and contents but quickly prepare some subject lines just for the sake of it.
Email newsletters are used to inform subscribers about recent news, announcements, giving customers a sneak peek at new products and updates in a very cost-effective way. They just focus on building customer engagement.
Imagine it’s the year 2000 and the air is ripe with news of the dot com bubble burst. People around you are losing money. The future of your new online business looks uncertain as well.
