The inbox can truly become a battlefield, with fierce competition to gain the user's attention.
I am Hemanti Pradhan, a Content Writer skilled in delivering technical as well as non-technical writeups. My portfolio covers a wide spectrum – from product documentation to lifestyle blogs & social media posts. When not writing, I indulge myself in drawing Zentagles & Mandala art.
Everyone actively present in the digital and email marketing landscape is well aware of the enormous potential that email marketing has in terms of return on investment and outreach.
Email marketing as a channel has matured over time, much like the rest of the digital marketing landscape. One of the most common challenges email marketers more than often face is email deliverability: the ability to land their emails into their recipients' inboxes.
As the year 2021 comes to an end and businesses look forward to 2022 with new hopes, many of them would wonder whether the old-age email marketing channel is still hot or not.
The higher education industry contrasts with others; in that, it offers intangible academic services. That does not, however, imply that their marketing needs are unalike.
The pandemic and the post-pandemic scenario led to intensifying the digital transformation dramatically. Customer expectations for what companies might do for them with a more digital experience skyrocketed.