As the year 2021 comes to an end and businesses look forward to 2022 with new hopes, many of them would wonder whether the old-age email marketing channel is still hot or not.
I am Hemanti Pradhan, a Content Writer skilled in delivering technical as well as non-technical writeups. My portfolio covers a wide spectrum – from product documentation to lifestyle blogs & social media posts. When not writing, I indulge myself in drawing Zentagles & Mandala art.
The higher education industry contrasts with others; in that, it offers intangible academic services. That does not, however, imply that their marketing needs are unalike.
The pandemic and the post-pandemic scenario led to intensifying the digital transformation dramatically. Customer expectations for what companies might do for them with a more digital experience skyrocketed.
Many marketers believe that implementing automation and personalisation at the same time is impossible, although the two have a lot in common.
There are a rising number of platforms and channels available to get the word out. However, emails persist as a popular tool for small businesses to do so.
A comprehensive email marketing tool provides a great helping hand in creating result-driven email marketing campaigns for any kind of business.