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Email marketing

Email Marketing Landing Page Tips to Increase Your Conversions

Email marketing is a door that leads the target audience to make decisions you want them to make. Almost 59% of people admit that email marketing campaigns influence them to buy products from a brand.

Hemanti Pradhan

Automated Welcome Emails: Encash the Initial Success of Customer Onboarding

All toil done for attracting a lead turns into success with the lead signing-up, subscribing or mak

Hemanti Pradhan

Key Email Marketing Metrics other than Open Rate

Email is a very adaptable marketing channel that, when used properly, can be extremely powerful.&nb

Hemanti Pradhan

Bulk Email Marketing: How to Ensure that the Emails Reach the Inbox?

Bulk email is an important component of any digital marketing campaign. It can considerably aid in

Hemanti Pradhan

Webforms: Powerhouse for Lead Generation

61% of B2B businesses quote that the biggest challenge for them is to generate high-quality leads.

Hemanti Pradhan

Decoding the Power of Email Personalisation: Importance, Benefits & Applicability

Email marketing has become synonymous to a staple in day-to-day lives, be it personal or profession

Hemanti Pradhan

What Causes Emails to Go to the Spam Folder?

Spam folder is a black hole for the emails and email marketers dread that a lot. Emails landing int

Arko

Free online web form builder to increase your lead conversion

You must have filled up forms when shopping online or for registering for a service online; not onc

Hemanti Pradhan

How to Improve the Success Rates of Email Marketing Campaigns with the Use of ‘Words’

The inbox can truly become a battlefield, with fierce competition to gain the user's attention.

Guest Contributor

How to get GDPR Consent for Marketing

In an increasingly privacy-conscious world, compliance with regulations like the General Data Prote

Hemanti Pradhan

The Anatomy of Email Bounce Rate: What is it? How to Reduce it for Better Email Deliverability?

Everyone actively present in the digital and email marketing landscape is well aware of the enormou

Hemanti Pradhan

Email Reputation and Sender Score: What, Why and How to Improve Them?

Email marketing as a channel has matured over time, much like the rest of the digital marketing lan

Hemanti Pradhan

Top 9 Email Marketing Trends That May Reign The Year 2022

As the year 2021 comes to an end and businesses look forward to 2022 with new hopes, many of them w

Hemanti Pradhan

Email Marketing for Higher Education 101

The higher education industry contrasts with others; in that, it offers intangible academic service

Hemanti Pradhan

Leverage the Combined Power of Email Automation & Personalisation

Many marketers believe that implementing automation and personalisation at the same time is impossi

Hemanti Pradhan

Drive Customer Engagement & Holiday Sales with Email Marketing

The pandemic and the post-pandemic scenario led to intensifying the digital transformation dramatic