The pandemic and the post-pandemic scenario led to intensifying the digital transformation dramatically. Customer expectations for what companies might do for them with a more digital experience skyrocketed.
Many marketers believe that implementing automation and personalisation at the same time is impossible, although the two have a lot in common. It all begins with customer data. Also, email automation allows you to implement personalisation at a large scale.
There are a rising number of platforms and channels available to get the word out. However, emails persist as a popular tool for small businesses to do so.
What would you first consider to explore a foreign land? A passport, obviously. BIMI is the new passport for proving your authentication,
A comprehensive email marketing tool provides a great helping hand in creating result-driven email marketing campaigns for any kind of business.
Few people own website of their own. But if you want it to be successful, you need to have a certain bond with the “guests” of your website.