Email autoresponders are an essential tool for any successful email marketing campaign. These automated email sequences allow you to engage with your subscribers, nurture leads, and build stronger relationships with your audience. In this blog post, we will explore the best automated email tools available and how they can help you maximize the effectiveness of your email marketing services.

The Importance of Email Autoresponders

Automated emails like a thank you or welcome note might not be enough to retain the customer. It would be a very short-sighted publicity method. Autoresponder emails, on the other hand, are boosters of maintaining and keeping your customer interested in you and also growing your business quickly.

Email autoresponders play a crucial role in email marketing strategies. They allow you to send targeted, personalized messages at specific times or intervals. This automation saves you time and effort by delivering relevant content to your audience automatically. Whether you’re sending a welcome email to new subscribers or a series of follow-up messages, they ensure that your audience receives the right messages at the right time.

Purpose of Email Autoresponder

1. Immediate Response: An autoresponder sends an instant reply to anyone who contacts you via email, acknowledging their message and setting expectations for a response time.
2. Welcome and Onboarding: Autoresponders can be used to send a series of emails to new subscribers, welcoming them to your list or providing them with valuable information about your products or services.
3. Lead Nurturing: Autoresponders help nurture leads by sending a series of emails that provide relevant content, educate, build trust, and guide subscribers further down the sales funnel.
4. Drip Campaigns: With autoresponders, you can set up scheduled sequences of emails that are delivered over time, ensuring consistent engagement and communication with your audience.
5. Promotions and Offers: Autoresponders are effective tools for delivering promotional messages, special offers, or exclusive discounts.
6. Customer Support: Autoresponders can be used to acknowledge customer inquiries, provide helpful resources, knowledge bases or FAQs, and ensure that customers receive timely support.

A few statistics about customer experience are listed below :

• If a brand doesn’t meet customer’s expectations, 76% of consumers are ready to go elsewhere (Salesforce)
• 75% of consumers are more likely to purchase from a company or brand that makes them personalized offers.(Forbes)
• Emails are crucial touch points in the customer experience journey because 80% of Americans check their personal email at least once per day.

Choosing the Best Email Autoresponder

1. Ease of Use: Look for an autoresponder that is user-friendly and intuitive, allowing you to create and manage your email sequences effortlessly.
2.  Automation Features: Ensure that the tool provides robust automation features, such as scheduling emails, segmenting your audience, and triggering emails based on specific actions or events.
3. Template Library: A wide selection of pre-designed email templates can save you time and make it easier to create professional-looking emails.
4. Deliverability: Choose a tool with excellent deliverability rates to ensure that your emails reach your subscribers’ inboxes.
5. Integration: Consider whether the tool integrates seamlessly with other promotional platforms or software you are currently using.
6. Customer Support: Look for a tool that offers reliable customer support to assist you whenever you have questions or encounter issues. 

After analyzing these values offered by several email marketing tools, choose the best autoresponder that can help you maintain a healthy email list.

Top Email Autoresponder Tools

Here are 5 best free email autoresponder softwares:

1. Mailercloud: Mailercloud is an all-in-one email marketing platform. Their free plan includes advanced automation features, drag-and-drop email builder, personalized messaging, and detailed analytics. It provides a user-friendly interface, simple autoresponder and customizable templates to create engaging email campaigns.
2. Mailchimp: Mailchimp is a popular choice with a wide range of features, including automation workflows and extensive integrations. It offers a free plan for up to 2,500 subscribers and 10,000 emails per month.
3. GetResponse: GetResponse offers a user-friendly interface and powerful automation capabilities. It provides a drag-and-drop email editor, landing page builder, and marketing automation tools. GetResponse offers a 30-day free trial.
4. ConvertKit: ConvertKit is designed for creators and offers tools for building targeted email sequences, segmenting subscribers, and delivering personalized content. It provides a free plan for up to 500 subscribers.
5. MailerLite: MailerLite offers a user-friendly interface, advanced automation features, and a drag-and-drop editor. It provides a free plan with up to 12,000 emails per month and 1,000 subscribers.

These tools provide a variety of features and pricing options, so it’s important to explore each one to find the best fit for your specific needs and requirements.

Features of Mailercloud autoresponder tool:

• Easy drag and drop editor 
• Customisable template gallery 
• Contact API 
• Advanced contact segmentation 
• Easy to track opens, clicks, bounces etc using advanced reports 
• More options to personalise the emails 
• Advanced automation workflows 
• Different types of web forms to collect the leads 

Key  Statistics

Available autoresponders	You can create and send complex marketing automation with personalized content.
Best for	SME, Publishers, Agencies
Customer support	24/7 Email & Chat Support
Free plan	Yes
Starting price	Starting price is $10

 

Setting Up an Email Autoresponder

Identify the purpose of your autoresponder series 

Before starting your email series, you must identify your end goal. After identifying your end goal, you need to set a marketing technique. You will be taking different approaches for each strategy. If you don’t have an end goal, then it is impossible to identify which strategy will work best for you. 

Identifying your goal is simple 

• Do you want to sell a product or service?
• Do you want to establish a relationship with your customers?
• Do you want to launch a new product or feature?

Segment your contact list. 

Segmentation is the process of dividing your contact list into smaller groups based on certain conditions or interests. Segmenting your contact list will ensure that you are targeting the right people. Contact list segmentation is an effective marketing strategy that can improve the open rate, lower the unsubscribe count and as well as a better overall ROI on your digital marketing campaigns.

 Map your Autoresponder sequence.

The next step is to set up the sequence of your email autoresponders based on your goals and strategies. Before starting the autoresponder series or promotions, we need to decide how many emails are going to send.

Create an effective Autoresponder 

Always make sure that your campaign consists of 

• Personalized the header and subject line. 
• Proper sender ID
• Simple and catchy newsletters 
• Proofread content. 
• CTA button 
• A/B tested subject line.

Track and optimize the results. 

Real-time reporting tools or analytics can be used to explore how well your subscribers respond. Open Rate, unsubscribe count and click-through rates are the most common metrics to measure the results. If your average open rate is below 10%, then try another subject line.

If the CTR is lower than average, then come up with some new ways to improve the CTR like, improve the content quality, making the CTA’s more noticeable, and run A/B tests etc.

Crafting Effective Autoresponder Emails

Crafting effective emails is an essential skill for any marketer or business owner. Autoresponders can help you to automate and improve your email marketing campaigns, ensuring that your subscribers receive relevant content. However, simply setting up an autoresponder is not enough. To truly engage your audience, you need to craft compelling and effective emails.

The first step in creating an effective email is to define your goal. When it comes to the content of your emails, personalization is key. Use your subscriber’s name in the subject line to grab their attention. Additionally, make sure your email content is relevant and valuable to your audience. Your emails should also be visually appealing, easy to read, and mobile-friendly.

Creating Email Automation Workflows

Creating email automation workflows is an effective way to streamline your marketing efforts and nurture your leads. With automation, you can send targeted and personalized emails based on behavior or certain triggers.

Segmentation is an important aspect of automation workflows. By dividing your subscribers into different segments based on their interests or behavior, you can send more targeted and relevant emails. This increases the chances of engagement and conversion.

Personalization is another key element. Use dynamic content to insert the subscriber’s name or other relevant information into the email. This shows that you value them, leading to higher engagement rates.

When creating your automation workflows, don’t forget to include a clear call-to-action in each email. Whether it’s directing subscribers to a landing page or encouraging them to make a purchase, make sure the action is easy to complete and compelling.

Using Templates for Emails

Using templates for emails is a smart and efficient way to streamline your email marketing efforts. It provides a framework that allows you to create consistent and professional-looking emails, saving you time and effort.

When choosing a template for your emails, it’s important to consider your brand’s visual identity. It must align with your brand colors, fonts, and overall style. This will help create a cohesive look for your emails. Keep the design clean and easy to read to ensure a positive user experience.

The content of your emails should also be tailored to your audience and objectives. Templates often come with pre-written sections or suggested content that you can use as a starting point.

How to use autoresponders to grow your business?

Nurturing trust and warming up leads

The most popular and straightforward method to start building a relationship with a potential customer is to immediately (or with a short gap) start sending them personalised emails based on their preferences. These autoresponders ensure that everybody on the list gets the best content and has a personalised experience.

Converting leads into customers

You need to convert your email subscribers into customers who pay. Autoresponders are the most effective way of doing so. It makes a potential customer be interested in you before they buy from you. You can sell a product without being forcible. Also, you can build curiosity and anticipation before launching a product, announcing a new offer or presenting new features and designs on your website. 

Promoting cross-sells and customer retention.

After a customer has purchased a product that you are selling, you can send a free email autoresponder showcasing or promoting other similar or complementary products in which the customer might be interested. The customer will not only get a quick idea of all the products you are selling but would also find it easier to plan his next purchases with you.

Wrapping Up

One of the key benefits of using an autoresponder is the ability to save time. By automating your email messages, you can create personalized and targeted campaigns without manually sending each email. With the help of advanced email autoresponder software like Mailercloud, you can enhance your email deliverability, streamline your email sends, and improve your overall email and SMS marketing efforts.

Moreover, a good autoresponder includes features like unlimited email support and access to free tools, making it a cost-effective solution for businesses of all sizes. With email segmentation capabilities, you can tailor your messages to specific groups of subscribers, increasing the effectiveness of your campaigns.

Whether you’re looking for the best free autoresponder user or a premium email service provider, incorporating an autoresponder into your email marketing software arsenal is a game-changer. So, if you’re new to email marketing or a seasoned pro, don’t miss out on the benefits an autoresponder can bring to your business.